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Praxeology, Psychology, and marketing

La gente olvidara lo que dijiste, tambien olvidara lo que hiciste, pero jamas jamas olvidara como les hiciste sentir.

Especialmente, recuerdan mas el dolor que el placer.

Referencias

Facil de consumir

Universidad del carisma

Las 48 leyes del poder

El coach de Silicon Valley

Networking Platzi

Como influir en las personas y ganar amigos

Nunca Comas Solo - Keith Ferrazzi

Notas de Massimo Di Berardino en Networking Platzi

Fundamentos

La acción humana: tratado de economía de Ludwig Von Mises-

Nudges o acciones practicas

  1. Aprende el nombre de cada persona que conoces.
  1. Sitios web donde conocer personas:
    • Tandem
  1. No uses Tinder o parecido.
  1. No empieces una conversacion con un chiste.
  1. Eventos presenciales.
  1. Todos tenemos buenos dias y malos dias.
  1. Small talk
  1. Cooperative principle
  1. Nunca parezcas necesitado o desesperado:
    1. No huelas como el vendedor sudado que golpea su ultima puerta.

Motivacion

Por que nos movemos?

Relaciones humanas

Confianza

Credibilidad

Temas de conversacion

Estetica

🙉
Si matas una cucaracha, eres un héroe. Si matas una hermosa mariposa, eres malo. La moral tiene criterios estéticos. Friedrich Nietzsche.

Etica

Relaciones comerciales

Holisticas

Habitos

Cual es habito que intentas concretar?

  1. Disparador, y mientras menos complicado mejor.
  1. Comenzar el habito.
  1. Retroalimentarlo.

Por que nos molesta el spam?

Descriminacion

Tolerancia y liberalismo

https://www.youtube.com/watch?v=8Iy4SBoOVUc&ab_channel=XoándeLugo

Esnobismo intelectual

Personas aburridas

Vivencias

Notas del Curso de Networking efectivo (Platzi)

Massimo Di Berardino

Psicologia

Economia

Escuela austriaca

Keynes

Praxiologia

https://www.youtube.com/watch?v=jFfyQzypV5Q

Las realides sociales se ven el largo plazo. Leyes de la logica siempre se cumplen.

Ingenieria social

https://www.incibe.es/

https://escuela.it/cursos/encuentros-it-quedateencasa/clase/ingenieria-social-en-la-seguridad-informatica

Puedes vender una nevera en el polo norte?

Marketing (EdTeam curso de marketing)

No estadistica.

https://first100users.com/

Impact Mapping https://www.impactmapping.org/

What is Communication?

Barriers to effective communication

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Cogito ergo sum. But what do you know how?

Effective communication skills

Effective Communication

Small talk vs functional conversations

https://wiki.mozilla.org/Education/Learning/Irc

Critical thinking skills

Leadership

Lead vs leader?

Stoicism

Forget New Age ideas

ABC. Always be closing.

Get results.

Act as if.

Soft Skills List

El dilema del tren

Finanzas personales

Impuestos

El estado

Teoria de las banderas

Amor y sexo

Familia

Justificacion de la familia

Agencias matrimoniales

Familia

Poliamor

Monogamia

Sexo

Negotiation vs selling vs conflict resolution vs debate vs marketing

Community

  1. Purpose.
  1. People.
  1. Place.
  1. Participation.
  1. Policy.
  1. Promotion.
  1. Performance.

How to speak?

Importante tomar en cuenta a la hora de hacer un pitch para vender una idea:

How to start a talk.
1. Never start with a joke, it always falls flat.

2. Start with an empowerment statement, i.e. what will the audience achieve after the talk.

3. Humans have only one language processor, so make sure they focus on what you're saying.



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Sample Heuristics:



1. Cycle on the topic. Repeat what are talking about to reinforce it

2. Build a fence around your ideas, so audiences don't confuse them with the ideas from others. Tell them how your idea is different from others.

3. Use verbal punctuation to help audiences re-focus. State what you have covered so far and what is there to come.

4. Ask questions. Engage the audience with moderately difficult questions every now and then. But not very difficult ones.



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The Tools



Time & place:



1. Choose an appropriate time for talks. 11 am is a good time for the 1st lecture of the day.

2. The place should be well lit.

3. Know the place before hand, it should be cased so that you can address challenges if any.

4. Make sure it's reasonably populated.



Boards & Props:



1. Chalks and boards are good for informing and teaching.

2. Boards are well paced medium, people can absorb content while you write or draw graphics.

6. Using Boards and props helps in empathetic mirroring i.e. audiences think they are doing the writing and drawing

3. You can used hands to draw attention.

4. Slides are good for exposing.

6. Don't use laser pointers as they reduce the speakers' chance to engage with audiences, use a sign-post instead.

7. Slides should have minimum amount of words. You do the talking and explanation of the points.

8. Font size should be large enough for easy reading.

5. Props are useful to help audiences visualize things.

9. Practice your talk with people who don't know your work so that they don't hallucinate whats not in the presentation.



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Inspire



1. Show your passion towards the subject

2. Promise a solution to a problem

3. Inspire by igniting passion

3. Teach people how to think by:

- Providing stories that they need to know

- Providing questions that they need to ask about these stories

- Providing mechanism to analyse these stories

- Providing ways to put together stories

- Providing ways to evaluate reliability of the stories



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Persuade



1. Job Talks:

Vision - Tell them about a problem they'd be interested in and provide your approach to the solution.

Achievement - Provide the steps you will take to solve the problem



2. Getting Famous:

Why? - Because you want your work to be recognized.

How? - Brand your work, have a slogan, have a salient idea and have a story to tell.



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How to End a Talk



1. The last slide - It should enumerate what the audience have learnt or achieved after this talk, give them the time to read.

2. Final words:

- Never thank the audience.

- End with a call to action.

- Alright, you can tell a joke now, people will think they've had fun all the while.

User experience

Events

no-show

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