| 🌿Clickable elements have finger-friendly design | High | | |
| 🌿The font of the main text is responsive and more than 16 pixels | High | | |
| 🌿Depending on the field, the corresponding keyboard opens up to users | High | | |
| 🌿Buttons have finger-friendly design, too | High | | |
| 🌿Site is well-designed for both the vertical and horizontal positions of the phone | High | | |
| 🌿The photos in the gallery are swipeable | Middle | | |
| 🌿All images are of the highest quality; no pixels are visible | Middle | | |
| 🌿All active elements can be easily reached with one hand | Middle | | |
| 🌿The product image occupies 60%-90% of the screen | Middle | | |
| 🌿The footer displays secondary links (conditions, rules, sitemap etc) and icons of social networks | Middle | | |
| 🌿Accesses to the phone functions are requested only in a context | Middle | | |
| 🌿All forms are shortened to the minimum: the fewer fields, the higher conversion | Middle | | |
| 🌿The design of the application is the same as on the screenshots from the App Store/Google Play | Low | | |
| 🌿Autocorrect does not work while users is entering data in the fields | Low | | |
| 🌿Texts on images are easy to read. They do not blend with the images | Low | | |
