Marketing experiment list
🟢 This is a template you can duplicate into your own Notion and complete for your marketing reporting 🟢 This helps you quickly capture performance of each experiment 🟢 When reporting add insights and notes, and actions, in the final columns 🟢 Completing actions is critical to ensure you learn from each experiment 🟢 Row one is an example
| Experiment name | Channel | Cost: hours | Cost: £ | Impressions / views / opens | Open rate [email] | Clicks | Click through rate | Conversions | CPA | Notes | 🦾 Actions |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Example: Twitter experiment 1 | 3 | £19.82 | 1250 | 15 | 0.012 | 2 | 9.91 | First experiment | Add more creatives and turn off two ads that were worst performing | ||
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